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AM is founded by Anouk Möller, an independent information designer based in Amsterdam. 

I have worked as a qualitative research director in Amsterdam and Melbourne for many years. While studying at The Graphic Design School in Australia, I changed the focus of my work and started to use and experience the benefits of graphic design in the analysis and reporting of research projects. 

After moving back from Melbourne to Amsterdam I started AM, to continue blending research and analysis expertise with design skills.