This page shows a couple of the recent projects that I can share online (as they are non-confidential). The content varies; some are more about research and analysis, while others focus more on design. But all asked for a mixture of complementary skills; exactly what I love doing.
I developed this infographic model for BiketoWork. This company offers people the support to bike to work more frequently. Their programme helps people to develop different and long-lasting biking habits.
They needed a clear overview to explain their offer and set-up to employers, so this target understands how it works, what to expect and why their company should join the programme.
This spread is based on an interview with Mark van Vugt (evolutionary psychologist). He wrote a book called ‘Mismatch’, which explains why our contemporary lives do not match that well with our pre-historic brains.
The spread provides a top-line and graphic explanation of this (very interesting) mismatch.
Research: analysis and presentation
CycleSpace (CS) is an innovation agency that initiates and develops ideas that will accelerate the shift from car-centric to human centric cities worldwide.
This research was conducted on behalf of CS. They wished to get a better understanding of the habits and attitudes towards cycling amongst the inhabitants of Amsterdam Bos & Lommer, to find the right hooks for project development in this area.
My responsibility within this project: analysis, reporting and design.